The Evolving Art of Travel
Meaning matters more than geography
Luxury travel has never stood still, and right now it is evolving once again. The Luxury Vacation Habits study from Condé Nast Johansens recently revealed a new rhythm among discerning travellers – one that is less about geography and more about the experience itself.
City Break Chic
Urban escapes are on the rise, with city breaks gaining even more popularity in the recent study.
But today’s luxury travellers want more than simply landmarks, they are seeking total immersion. Waking up in a boutique hotel tucked away in an undiscovered part of town, discovering secret eating spots and seeing the city through the eyes of a local.
Food for the Soul
Good food now tops the list of luxury priorities, with 76% of travellers placing gastronomy at the centre of their experience.
Whether you are looking to learn how to make pasta in Italy or sushi in Japan, want to experience the finest of haute cuisine or simply wish to taste the delightful offerings of local producers, food will often form a major part of any trip.
Rest and Rejuvenation
Wellness is no longer a side note to travel, but a defining element, with 44% of travellers citing a keen interest in health and well-being. Today’s luxury traveller seeks more than relaxation – they want renewal.
Imagine starting the day with sunrise yoga overlooking calm waters, enjoying a chef-prepared menu designed for wellbeing or experiencing the stillness of a private spa sanctuary.
Whatever you seek – be it culture, cuisine or calm – our team of expert travel planners is here to curate an experience that is tailored to your desires.
To begin creating your next escape, call our team on the number below.
UK: +44 (0) 1993 824 198
US: +1 (718) 878 5850
You can also send us an email at contact@rocksure.com, we would love to hear from you.
